SHOPPER JOURNEYS
Agency: Leo Burnett
Role: Illustrator & Designer
Shopper journeys are used to identify and analyze the different shoppers that make up a target audience for a brand. They are tools to help gain a better understanding of the target, and in turn position the brand to get the best results.
I was tasked with taking shopper information gathered by strategists and planners, and presenting it in an easy-to-understand visual infographic. Based on the data, I designed the characters as well as the journeys they go on.
