DRIVEWAY USER PERSONAS

BRAND ILLUSTRATION

The purpose of this project was to build out Driveway’s illustration library with characters based on their user personas while developing and adding on to Driveway’s established illustration style.

Driveway’s user demographics span a wide range, so each profile represents a specific customer and their different preferences for buying a car.

BRIANNA | DRIVEWAY CUSTOMER

DARREN | DRIVEWAY CUSTOMER

MARLO | DRIVEWAY CUSTOMER

JASMINA | DRIVEWAY MECHANIC

JEROME | DRIVEWAY VALET